Digital trends in 2022 for businesses

As a business owner, you must keep an out for all the trends that can help you grow your online business. That is why this article will prove to be of great use for you. In this detailed article, we will be providing you with the top 6 digital trends of 2022 that will help your business grow.

1. Marketing with AI

Artificial Intelligence (AI) has been causing a stir worldwide, with predictions that it would someday take over every area of social life. The transition has already begun, even if we aren’t aware of it. Sixty per cent of internet users have used an artificial intelligence (AI) chatbot to answer various apps and websites.

Artificial intelligence (AI) has fine-tuned most of the content we consume on social networking platforms to keep us fascinated for longer! This technology is so unique that it’s anticipated to be a $190 billion industry by 2025, and digital marketers have a great chance to profit from it.

2. Augmented Reality

Augmented Reality is an interactive experience of a real-world environment in which computer-generated perceptual information is used to augment the items in the real world.

It has three essential characteristics:

  • A hybrid of the physical and virtual worlds
  • Interaction in real-time 
  • Precise 3D registration of virtual and real-world objects

Experts expect that AR will continue to outperform VR in terms of market share. As a result, brands are increasingly employing augmented reality technologies to improve the customer experience and boost revenue.

3. Search Engine Optimisation for Voice

According to a study on voice search, 55 per cent of teenagers use voice search daily. This widespread adoption by the entire generation demonstrates just how popular voice search will become in the future. Besides this, voice search is the father of long-tail keywords in SEO. 

This year’s growth in Voice Search can be attributed to several factors. Smart speakers, for starters, are becoming increasingly popular. Twenty per cent of families have acquired a smart speaker such as Amazon Alexa or Google Home. Second, 95% of mobile users conduct a Google search using voice search. Third, over half of all online purchases are made using voice search results.

4. Video Marketing

Video marketing is one of the most popular digital marketing trends in 2022 and will be for several years. However, displaying long content on small mobile screens has been a difficulty for marketers in recent years. In addition, reading the information is complicated and annoying. Regardless of the technology, though, a video may transmit the same information much more effectively.

5. Instagram Reels

For marketers and content developers, the Instagram Reels were fantastic news. Reels have been the most acceptable replacement for TikTok since it was outlawed in a few places. The fantastic thing is that Reels provide more than double the engagement rates compared to posting a regular video. You can even track your success and analyse your work using the newly introduced insights options on Instagram Reels!

6. Influencer Marketing

Influencer marketing is word-of-mouth marketing that focuses on employing a well-known leader or celebrity to promote a business to a large audience. Influencers can be celebrities or YouTubers and Instagrammers with large followings who can assist spread the word about a brand or company through social media.


Using digital trends to boost your business is an excellent idea. Make sure you make good use of the top 6 digital trends in 2022. Which trend do you think has the most potential to stay in the top 6 list of the year 2022? Let us know in the comments.

Northolm Team
Northolm Team

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